JENNIFER LOPEZ AND MARC ANTHONY ANNOUNCE FASHION DEAL WITH KOHL’S

Jennifer Lopez and hubby Marc Anthony were at The London Hotel in West Hollywood today (November 18) to announce plans to launch two exclusive lifestyle brands at Kohl’s Department Stores.

It is expected the brand will be more than just men’s and women’s clothing and will include home-wear, with Kohl’s hoping it could generate up to $3 billion in additional sales.

The Jennifer Lopez range will be added to a number of celebrity-endorsed products at the stores, including Simply Vera by Vera Wang, LC Lauren Conrad and Canadian pop star Avril Lavigne‘s range Abbey Dawn.

Discussing her previous work, 41-year-old J.Lo claims she only involves herself with projects if she can do something “superclose” to her.

“For me, whenever I get involved with something, I get really involved,” she says. “Every business that I do get involved with is something that is superclose to my heart.”