COVER GIRL KIM KARDASHIAN CELEBRATES HERSELF AS ‘WORLD’S MOST BEAUTIFUL’

It appears Kim Kardashian‘s star power may be fading. Finally.

Once rubbing elbows with the likes of rap superstar Kanye West, the 30-year-old tabloid star instead joined Michael Lohan (a.k.a. Lindsay Lohan‘s estranged father) and her windbag brother Rob Kardashian as she attended the World’s Most Beautiful Magazine launch event at Drai’s in Hollywood on Wednesday night (August 10).

Looking very pulled back and taut, Kim was doing her dire best to promote this destined to be doomed publication which not coincidentally features her on the cover the cover.

Before hitting up the red carpet, Kim tweeted: “Heading out to Drais for the WMB 3D magazine launch party w @RobKardashian! Meeting all of my friends there, can’t wait to have fun!”

Meanwhile, with days to go before Kim weds her made-for-TV fiance Kris Humphries, Life & Style reports that Kim’s ex Reggie Bush has been messaging her asking for another chance.

“He’s been sending text messages to Kim and leaving her voice mails, telling her she’s making a mistake and that he’s the one for her,” an insider reveals. “In the past, Kim was friendly to Reggie but now she’s stopped responding.”

As recent as August 4, Kim got a call from a friend relaying a message from Reggie—while she was at Vera Wang’s NYC studio for a dress fitting. “It was a friend telling Kim that her ex Reggie Bush needed to talk to her,” reveals a source close to Kim about the call. “He was begging her to call off the wedding — and give him another chance.”

Reggie’s been texting Kim using a special nickname they’ve always kept as a secret between the two of them. “She used to love that nickname,” Kim’s pal reveals, “but now that he’s using it when she’s about to get married to someone else, it’s just annoying to her.” The pal adds, “She was burned by the end of their relationship, and she’s truly moved on.”

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