Check out the new Fiat commercial featuring Jennifer Lopez.
The New ad, called ‘My World,’ features the song Until It Beats No More, from J.LO’s new album Love?.
The commercial is voiced-over by the singer/actress, who is seen driving a Fiat 500 Cabrio as she travels through the streets of Manhattan to the Bronx where she grew up. The new ad explores her personal take on how life in the New York City borough continues to inspire her to be tougher, to stay sharper and to think faster.
“The primary objective of ‘My World’ was to explore the story of Jennifer Lopez, who is a cultural icon. We watch as she leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by,” said Olivier Francois – Head of Fiat and Chief Marketing Officer and Brand Marketing Communications, Chrysler Group LLC. “The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we’re going and serve as a source of inspiration to achieve our goals in life. That drive and determination is the common thread that is shared with the Fiat brand and our philosophy that ‘Life is Best When Driven.'”
Last month, the FIAT Brand announced its collaboration with Jennifer, which included placement of the 2012 Fiat 500 Cabrio in her new music video Papi.