It is expected the brand will be more than just men’s and women’s clothing and will include home-wear, with Kohl’s hoping it could generate up to $3 billion in additional sales.
The Jennifer Lopez range will be added to a number of celebrity-endorsed products at the stores, including Simply Vera by Vera Wang, LC Lauren Conrad and Canadian pop star Avril Lavigne‘s range Abbey Dawn.
Discussing her previous work, 41-year-old J.Lo claims she only involves herself with projects if she can do something “superclose” to her.
“For me, whenever I get involved with something, I get really involved,” she says. “Every business that I do get involved with is something that is superclose to my heart.”